Betty Crocker, Chex…Who is Next?
Over the past few months I have seen 2 major companies expand to include Gluten Free products, Betty Crocker and Chex have both came out with new products that are Gluten Free and I could not be more pleased. It is safe to say that the rising awareness of Celiac Disease and Gluten Free diets are forcing these companies to come out with products so they can please the market. If these major companies are going Gluten Free one would think they other major companies would also to keep up and gain an edge over the competition. The main selling points for them I believe are:
- Gluten Free diets are not a fad: Unlike many diets, people who follow a Gluten Free diet do it because it is necessary, not by choice.
- Rising numbers: The amount of people following a Gluten Free diet is on the rise and the company that has the most to offer can gain a competitive advantage.
- Competition from other major players: We already have quite a few Gluten Free brands, but now with Betty Crocker and Chex coming out with their products it wont take long before other companies jump on that avalanche and can start cashing in.
It makes sense for companies to make Gluten Free products. Not only will they please more people and gain loyal customers but they can make a lot of money on these products. Companies would need to have a facility dedicated to their GF products like Betty Crocker has stated on their box, it does not have to be as large as the other plants but in order to ensure no cross contamination and make their consumers feel safer they would need to have a seperate facility. The creation of a Gluten Free division would be feasible, and a sound move. What company do you think will be next to make a major splash in the Gluten Free pool?
Thanks for this! I hope you have a wonderful day!